Focus assists businesses monitor and maintain the most effective and profitable means of marketing. The focus base product addresses the following 4 keys areas of marketing:

• Advertising, eg: directories, magazines and newspapers, radio and TV…
• Direct, eg: mailouts, phone calls, introductory emails and letters…
• Network, eg: joining and making the most of business networking groups…
• Leverage, eg: newsletters, email offers, courtesy calls, surveys…

* Customisation is available to enhance the product’s suitability for your specific marketing requirements.

Once a list of clients has been selected against a marketing campaign For Customer Connection - Focus provides facilities to assist with:

• Email Newsletters - standard emails can be managed, and electronic newsletter distribution can be automated.
• Mail Merge – mail merge lists can be created and linked to template documents for printing and mailing.
• Phone Call Lists – phone call lists can be generated allowing you to manage phone calls to prospects and existing clients.

For Customer Connection - Focus may be able to be customised so that it can:

• Be linked to an existing business management package such as For Business Management - Workflow Essentials.
• Be linked to a web based newsletter engine as possibly provided for within a Content Management System web site.
• Provide extended CRM capabilities including client file notes, appointment scheduling, and todo lists.

Other facilities for the management of assets, staff, events, surveys, meetings…

• Prospects and Clients
• Network Event
• Prospect Campaign
• Leverage Campaign
• Ads & Directories
• Marketing Packs
• Suppliers
• Reminders
• Login Facility

System Requirements: This application was designed for use with Microsoft® Access 97 or later. In order to run this application, you may need:

• A Pentium PC or better (with mouse),
• 16MB of RAM or higher (depending on your version of Microsoft® Access),
• SuperVGA monitor running at 800 x 600 pixel resolution, 16 colours or better, and…
• Approximately 20MBytes of free hard drive space (not including the space required for the Microsoft® Office or Microsoft® Access).

You need to:

• Be running Microsoft® Windows 95 or later,
• Have a copy of Microsoft® Access currently loaded on the computer, or...

NOTE: If you do not have a copy of Microsoft® Access 97 or later, a ‘stand-alone’ version of this product can be purchased from Budget Databases.