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Focus
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Gives you control of your business marketing |
Focus assists businesses monitor and maintain the most effective and profitable
means of marketing. The focus base product addresses the following 4 keys areas
of marketing:
- Advertising, eg: directories, magazines and newspapers, radio and TV…
- Direct, eg: mailouts, phone calls, introductory emails and letters…
- Network, eg: joining and making the most of business networking groups…
- Leverage, eg: newsletters, email offers, courtesy calls, surveys…
* Customisation is available to enhance the product’s suitability for your specific
marketing requirements.
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Once a list of clients has been selected against a marketing campaign For Customer Connection - Focus provides facilities to assist with:
- Email Newsletters - standard emails can be managed, and electronic newsletter distribution
can be automated.
- Mail Merge – mail merge lists can be created and linked to template documents for
printing and mailing.
- Phone Call Lists – phone call lists can be generated allowing you to manage phone
calls to prospects and existing clients.
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For Customer Connection - Focus may be able to be customised so that it can:
- Be linked to an existing business management package such as For Business Management
- Workflow Essentials.
- Be linked to a web based newsletter engine as possibly provided for within a Content
Management System web site.
- Provide extended CRM capabilities including client file notes, appointment scheduling,
and todo lists.
Other facilities for the management of assets, staff, events, surveys, meetings…
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- Prospects and Clients
- Network Event
- Prospect Campaign
- Leverage Campaign
- Ads & Directories
- Marketing Packs
- Suppliers
- Reminders
- Login Facility
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System Requirements: This application was designed for use with Microsoft®
Access 97 or later. In order to run this application, you may need:
- A Pentium PC or better (with mouse),
- 16MB of RAM or higher (depending on your version of Microsoft® Access),
- SuperVGA monitor running at 800 x 600 pixel resolution, 16 colours or better, and…
- Approximately 20MBytes of free hard drive space (not including the space required
for the Microsoft® Office or Microsoft® Access).
You need to:
- Be running Microsoft® Windows 95 or later,
- Have a copy of Microsoft® Access currently loaded on the computer, or...
NOTE: If you do not have a copy of Microsoft® Access 97 or later, a ‘stand-alone’
version of this product can be purchased from Budget Databases.
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Contact Budget Databases to discuss your requirements and to receive an obligation-free
cost estimate for your needs.
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